Fractional Marketing Director
If you’re anything like me, you’re hands-on with your business and deeply invested in its growth – but sometimes you need a strategic partner to propel it forward. That’s where I come in as your Fractional Marketing Director.
Think of this as your brand’s very own expert-in-residence, guiding the way with tailored strategies to tackle your biggest challenges, without the full-time commitment. In these 1-2-1 sessions, we’ll work through key business objectives and roadblocks together, ensuring you always leave with actionable, high-impact strategies to drive your brand.
Ready to take your marketing to the next level? Let’s create a bespoke program that’s designed just for you. Reach out to discuss your needs and get a personalised quote.
BRAND DISCOVERY_
Looking for insights that actually drive change? Let’s get one thing straight – guesswork isn’t in my toolkit. With 14 years of experience, a degree in Sociology, and the investigative skills of a trained journalist, I bring the kind of in-depth research that makes a real difference for purpose-driven brands.
I dig deep, using qualitative and quantitative methods to uncover the real stories, emotions, and motivations that lie beneath the surface. From recruiting participants who represent the voices you need to hear, to leading insightful interviews, surveys, and focus groups, I gather the information that fuels mission-driven work. Because when you truly understand your audience, you can create campaigns, initiatives, and strategies that resonate and inspire real impact.
But research is only as valuable as the story it tells. My journalistic approach means I go beyond the data to craft compelling narratives and strategies that speak directly to your mission. These insights are designed to inspire action, guide decisions, and keep your brand or cause focused on what truly matters.
If you’re ready to put real insight behind your strategy, let’s work together to turn knowledge into meaningful change. Reach out, and let’s talk research that delivers.
Brand Ecosystem + Competitor Audits
Customer Interviews, Surveys + Focus Groups
BRAND STRATEGY_
If all eyes are on your brand, what would people say? A brand isn’t just a logo or a tagline – it’s a perception. It’s the impression people have, the values they associate with you, and the story they tell others about your mission. For progressive brands and charities striving for social or environmental change, knowing exactly what you stand for is not just beneficial; it’s essential.
In a crowded market where values matter more than ever, if you’re struggling to articulate your brand’s purpose or find the words that resonate with your audience, I’m here to help you lay down the core foundations of a strategy that speaks truthfully and powerfully. Together, we’ll craft a brand identity that not only captures your essence but also drives engagement and inspires action.
With a strong brand strategy, you’ll not only clarify your vision but also inspire and mobilise your audience. Let’s build a foundation that empowers your mission and drives real change, one message at a time. Reach out, and let’s get started.
Audience Insights
Build a deep understanding of who you’re speaking to, what they care about, and what motivates them. This insight is vital for creating campaigns that resonate and foster loyalty.
Brand Messaging & Voice
Develop a consistent voice that captures your essence and speaks directly to your audience’s needs and values. In a world where authenticity is key, your messaging will set you apart.
Positioning & Differentiation
Carve out your unique space in the market. Understand what sets you apart and how to communicate that effectively, so you can stand out in a sea of similar missions.
Core Values
Identify the principles that ground your brand and drive every action. These core values will guide your decisions, inspire your team, and help build trust with your community and audience alike.
Brand Mission, Purpose & Vision
Define your purpose and long-term goals – the ‘why’ and ‘where’ of your brand’s journey. This clarity is crucial for aligning your team and attracting supporters who share your values.
Brand Manifesto
Craft a narrative that connects with people, and communicates your impact, giving life to your brand’s personality. A compelling story can turn passive supporters into passionate advocates.
COPYWRITING_
Words are powerful – when you use them right. My copywriting service isn’t about churning out clichés or empty fluff. It’s about crafting bold, meaningful content that cuts through the noise and resonates with the people who matter to your brand.
From punchy website copy that grabs attention, to social posts that spark conversation, to newsletters that actually get read – I cover all the channels you need to reach your audience, loud and clear. Whether you’re looking to champion a cause, rally your community, or make your brand unforgettable, I’ll help you create a voice that’s authentic, fresh, and unmistakably *you*.
For brands that want to stay top-of-mind without the scramble, I offer monthly content packages. That’s a steady flow of smart, engaging copy tailored to your mission – whether it’s boosting your visibility, building loyalty, or driving change. You’ll get a consistent pipeline of words that work, designed to keep your audience informed, inspired, and ready to take action.
So, ready to make your mark and build a brand that connects? Let’s chat about how we can make that happen, one piece of copy at a time. Reach out for details on custom content packages that fit your mission and your voice.
Brand Messaging + Tone of Voice
Define your brand’s voice with messaging that’s sharp, authentic, and impossible to ignore.
Campaigns and Events
Attention-grabbing marketing copy for campaigns and events that drives action and delivers results.
Website Copy + SEO
Crafted web copy with UX in mind—SEO-rich landing pages and brand stories that truly resonate.
Packaging + Print
Creative packaging and print copy that turns your product into an experience your customers can’t resist.
Blogs, Articles + Whitepapers
Insightful, compelling content that builds authority, sparks conversations, and keeps your audience engaged.
Storyboards
Bring your ideas to life with storyboards that turn concepts into powerful, unforgettable visuals.
CAMPAIGN IDEAS + MESSAGING_
I create campaigns that stick – the kind that get people talking, sharing, and remembering. If you’re after big ideas with an edge, campaign messaging that demands attention, and a strategy that drives real impact, you’re in the right place.
Whether it’s a launch, a movement, or a message you want to take viral, I’ll help you shape campaigns that resonate with your audience and stay true to your brand. From the first spark of an idea to crafting messaging that packs a punch, I’ll be there to turn your vision into something unforgettable.
Warning: these campaigns are dangerously contagious – side effects may include unexpected attention and a serious boost to your brand.
Let’s make your next campaign one to remember. Get in touch, and let’s start making waves.
