Is your brand #positionedforprogress, or privilege?
There is a battle going on right now, one that’s been happening for many years and will continue well into the future. It’s a battle for the revolution of years of oppression,
0 Comments
PURPOSEFUL OR PERFORMATIVE ALLYSHIP? A FIGHT FOR BRAND INTEGRITY.
Brands may be surfing the last waves of a post purpose era as consumers challenge their performative allyship, messaging and product hypocrisies. Simultaneously, a generation of en