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Welcome to Riot and Ritual

I’m Sarah Seaton, founder of Riot and Ritual, with 15 years of experience helping brands shake sh*t up and provoke progress. As a copywriter, strategist, researcher, and fractional marketing director, I’m a creative chameleon who can adapt to your brand’s unique needs and challenges.

Collaboration is everything. I take your brief and dive deep, using my blend of insight and creativity to uncover the most inspiring, exciting truths that will set you apart. My approach is flexible yet focused: I plug into your projects seamlessly, bringing strategic thinking and storytelling that drive meaningful change, without adding the complexity of more full-time staff.

Whether it’s building a bold brand proposition, launching a standout campaign, or carefully crafting UX, I’ll guide us to where we can make the biggest impact—together. I’m here to be an extension of your team, adding expertise and momentum where you need it most.

If you’re a charity or progressive brand ready to make waves, let’s collaborate and create something extraordinary that stands out and stands for something bigger.

Excited to get started,
Sarah xx

WHAT I CAN DO FOR YOU!

Market and Audience Research

Get the insights you need to make an impact. From digging deep into market trends to understanding your audience inside out, we’ll uncover the truths that guide smarter strategies.

Brand Strategy

Let’s create a brand that stands out and resonates! We’ll work together to define your unique voice, sharpen your positioning, and craft an identity that’s truly unforgettable. With a powerful brand strategy, you’ll not only capture attention but also inspire loyalty and action.

Launch Campaigns

Let’s make your campaigns unmissable! We’ll brainstorm and plan bold, innovative ideas that captivate and inspire, aligning perfectly with your brand’s goals. Together, we’ll create experiences that leave a lasting impression and drive your mission forward.

Content Planning

Ready to elevate your content game? We’ll develop a dynamic strategy that not only engages your audience but also delivers real results. Together, we’ll boost your visibility, ignite conversations, and create a community that keeps coming back for more.

Copywriting

Harness the power of words that truly resonate. From UX website copy to social media posts and compelling blogs, I’ll craft messaging that’s not just on-brand but also designed to convert. Together, we’ll tell your story in a way that captivates and motivates your audience to take action.

Fractional Marketing Director

Unlock the power of expert marketing leadership without the full-time cost. As your Fractional Marketing Director, I’ll provide strategic oversight and innovative solutions tailored to your mission. Together, we’ll streamline your marketing efforts, enhance your team’s capabilities, and drive impactful campaigns that resonate with your audience.

WANT TO WORK 121 WITH ME?

GET IN TOUCH FOR A BESPOKE PROGRAMME + QUOTE

What the clients think | Riot and Ritual

BLACK PENNY

Sarah had a real understanding of what we were looking to achieve. We would recommend Sarah highly for working on your brand projects - especially as a small business looking for that extra level of support.

PAUL SAUNDERS FOUNDER

AYO AKINWOLERE

From the moment we met, I knew I was in good hands. Sarah has a rare creative energy that exudes enthusiasm for her work, but it is also realistic. I was so pleased with her work, I recommended her to two other close friends, and they've both had the same fantastic feedback.

BROADCASTER

Nurture Collective

Sarah was brilliant from the get-go, forward-thinking, and a real down to earth personality that you instantly warm to.

- Miriam Pierre - Founder

Dancing Leopard

After three years of working with Sarah our brand has improved tremendously! Her ideas have been innovative and creative.

- Jade Hildreth - Founder

BLOGS

Ready to Riot?

Give me a buzz.

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